Happy hour in paradise (2011)

More tourism leads to a higher alcohol consumption by citizens of the host country. This report explores why that happens and what the consequences are in terms of public health, human rights and development.

Ladda ner

Through a survey of the existing literature in the field, and with examples from countries including Thailand and Cambodia, this report shows that tourism is indeed one of the causes of increased alcohol consumption in many tourist destinations.

There are several explanations for this. One is that tourism, and especially mass tourism, has helped to spread new drinking habits. Moreover, the tendency of tourists to drink more when on holiday means that the pattern of consumption they pass on is often a high‐risk one. Secondly, the demand for alcohol by tourists also leads to increased access for the local population. Thirdly, the tourist and alcohol industries are able in various ways to influence policy proposals and legislation relating to alcohol. The alcohol industry also uses images related to holiday‐making in its marketing, while many of the trips and destinations offered by the tourist industry feature alcohol as a selling point.

Alcohol seems to follow us even during the journey. The airport bars and duty‐free shops are open 24 hours a day. Drinks are served on the flight, while the advertisements in and around the airport and in the in‐flight magazine can hardly be missed. Upon arrival, tourists are often welcomed with the destination's 'signature drink' – such as piña colada in Puerto Rico, mojito in Cuba, Singapore Sling or dark Jamaican rum.

Topics addressed

  • Tourism’s impact on alcohol consumption in the host country.
  • Consequences for health and human rights
  • Beergirls in Thailand and Cambodia

Visa vägen till hållbara tjänsteresor

Hur tar du fram en effektiv och användbar resepolicy för hållbara tjänsteresor?

Läs mer